One surefire way to avoid email fatigue among your subscribers is to be as relevant as possible to their interests. According to The Social and Portable Inbox survey by Jupiter Research (2008), 50% of email users and 60% of frequent buyers said that ..

Your industry likely has dozens of associations or organizations which put out blogs and newsletters to educate members. Offering up your expertise in the form of an article or guest blog post is a great way to reach new customers and show thought le..

Hold feedback sessions with your major customers every six months. Uncover the good and bad experiences they're having with your products or services and then take action. Becoming a better listener can increase your productivity, and improve your bu..

Even the smartest business owners need a good sounding board for their latest idea or frustrating issue. A business mentor can help you overcome challenges and take new ideas to the next level. SCORE, a nonprofit association dedicated to helping smal..

Public Relations is still a great way to get some free buzz for your business. News writers are always looking for unique, interesting takes on a story – especially if you can provide expert input on a timely topic or current event. Don't be afraid..

Keeping up to date on the latest industry news and happenings can be time consuming. Follow these simple tricks to streamline and save time:• Set up a free Gmail (Google email) account to receive "Google Alerts." Google Alerts allow you to track st..

Over 20% of your existing customers will purchase from you again (since they already know and trust you), so create additional ways for them to purchase. One simple way to do this immediately is with a cross-sell. If you're selling golf clubs, for ex..

Keywords aren't just for SEO geeks. They are a powerful tool for understanding how your customers look for your services – how they think and talk about your products and services – and about your business and industry...

You're a smart, unique and interesting person who probably has strong views on many important topics. But that doesn't mean you should talk about them with your customers, prospects or partners. You never know how your opinions will be received – o..

New to Pay-Per-Click (PPC) Advertising? The best way to get started is to start small, iterate, and expand. Being able to effectively track and manage progress within your campaigns is critical, and there is a very real management cost to building ou..

Wish you had more time to get it all done? Here's a simple way to free up extra time in your day. Start by making a list of all of the things that waste your time and what you could do to eliminate them. Then begin to attack them one at a time...

When was the last time you thought long and hard about the products or services you offer? Do they still meet the needs of your prospects or do they need an overhaul? What features do your customers use most often? Are there any features they don't r..

When customers request information about your company via email, a website form, over the phone or through some other means, they expect a quick response. When a company fails to respond--due to poor organization, incorrect contacts or a busy schedul..

Getting money to run or grow a business may seem impossible to many business owners. Loans and lines of credit are available but the requirements can be hard to meet. Sometimes you have to get creative. Get ideas in this video:http://player.vimeo.com..

Small businesses need every advantage they can get, so many are turning to the cloud. While there are risks, cloud computing can help small companies grow bigger faster and save money...

How fast or slow does your company make decisions? Rapidly growing businesses have tied the speed of their decision making to their success. There are not a lot of examples that show success from slow or drawn out decisions. Business owners need to b..

You should always deliver on your customers' expectations, but you can achieve even greater success if you exceed those expectations. Stay in touch before, during and after a job and inform customers about deliverable dates and any delays. These acti..

Before you spend any amount of money or time on marketing, you must target your market. Once you know who your customers are, it's time to get down to creating a marketing plan...

Wi-Fi is everywhere, so working outside the office is a breeze. But keep in mind that you could be exposing your private business information to outsiders. Many websites that require you to input private info--to get a white paper, for example--don't..

Face negative feedback head on instead of shying away from it. Addressing customer concerns builds trust, helps diffuse a tense situation and can help you win back an upset customer. Even better, it gives your brand advocates a chance to come to your..