Mobile ad spending on pace to reach $31.45 billion this year Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Facebook and Google accounted for a majority of

In the beginning, Google's search engine really wasn't all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure Step 1: Stuff your keyword phrase into your page/website as many times as possible.Step 2:

  A recent study by HubSpot shows that Personalized CTA's (Call-to-Action) of the type that Amazon uses generates up to 42% more response.   Click here to read the details at HubSpot.    Read More

Network theorists working for the US military have worked out how to identify the small “seed” group of people who can spread a message across an entire network. Viral messages begin life by infecting a few individuals and then start to spread across a network. The most infectious end up contaminating more or less everybody. Just how and why this

Are there certain color balances, layouts, and sizes that perform better than others? Seems like a pretty important thing to optimize on an social network that's all about sharing visual content. Well there's no reason for us to wonder any more: a new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement, and which don't. So check

Shoppers most often use tablets for product research, though buying via the device is on the rise.Tablets’ touchscreens create opportunities for hands-on experiences for consumers, and a platform for brands to showcase products. The content that beauty consumers devour in magazines—such as tutorials, product reviews and diagnostic quizzes—are ripe for the interactive opportunities that tablets can provide, according to a

This video provides a terrific visualization of a Distributied Denial of Service (DDoS) attack on an Internet server. In a distributed denial-of-service attack a bunch of machines make a bunch of requests to a server to make it buckle under the pressure. This video was created from the log files of a recent attack on VideoLAN's download infrastructure.Read More

Questions for advertisers remain. Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report,