WISR BLOG – News From Around the Tech-Sphere
Mobile Gets One Out of Five Paid Search Clicks
CPC rates are declining Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%, according to Kenshoo's "Global Search Advertising Trends" report. In the US, year-over-year growth reached 24%. Much of that increased search ad spending is going toward mobile devices, as consumers do an increasing percentage of their browsing and research on smartphones
In-Store Gets the Cold Shoulder, as More Women Favor Web Buying
Few still primarily research products in-store The benefits of shopping via digital channels—convenience, low prices and the ability to browse vast inventories—has brought a fast-growing number of people into the ecommerce marketplace. And women, often the chief shoppers of the household, are at the forefront of this transition. Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000
Joomla! Ver.2.5 Released
The Joomla Project announced the immediate availability of Joomla 2.5.0. Version 2.5.0 is the next update from version 1.7.4 (Note that we have skipped from version 1.7.x to 2.5.x.) Version 2.5.0 is the second release made within the new six-month release cycle that started with the delivery of Joomla 1.6 in January 2011. Version 2.5 is also a long-term-support (LTS)
Video Ads 15 Seconds Max!
Want to capture customer attention with online video ads? They'd better not be more than 15 seconds long, a new poll suggests. According to a survey by Poll Position, about 54% of Americans think 15 seconds is the acceptable time to view an online video ad before seeing free content, from YouTube clips to streaming TV episodes. The poll —
Smartphones Turn Millions More Americans into Mobile Shoppers
Number of mobile buyers will nearly triple by 2015 In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in
In an Internet Minute – Part 2
This is Part-2 of the In an Internet Minute Infograph. See part-1 above for the first mind-blowing examples of the current scale of the Internet.Read More
In an Internet Minute – Part 1
We all know about the "New York Minute". The super fast-paced high-pressure metric that makes all other fast-action cities pale in comparison. Well now there is the Internet Minute. How much happens on the Internet every Minute? A Lot! This is an Infograph summary of just how much happens on the Internet every 60 seconds. Read More
Seven Ways to Get Yourself Hacked
As targeted scams become more common, it's vital to protect yourself. In recent months, I've met at least three people who have been the victim of hackers who've taken over their Gmail accounts and sent out e-mails to everyone in the address book. The e-mails, which appear legitimate, claim that the person has been robbed while traveling and begs that